The process of building and shipping EEC for you
1. Discovery Process
Identify your audience, their needs, and the challenges they face.
Research what topics resonate most with them to ensure the course is relevant and valuable.
2. Define Goals and Objectives
Decide the purpose of the EEC. Is it to educate, generate leads, or drive conversions?
Set clear outcomes for both you and your audience.
3. Create the EEC Outline
Break the course into clear, logical steps or days.
Outline the main topics, key takeaways, and how the content flows from one step to the next.
4. Develop the EEC Content
Write engaging, actionable, and easy-to-follow content for each email.
Focus on delivering value, using storytelling, and providing practical tips to keep the audience hooked.
5. Review and Improve
Edit the content to refine the tone, clarity, and structure.
Get feedback to ensure the material aligns with your goals and resonates with your audience.
6. Build the Landing Page
Create a compelling landing page that explains the course benefits.
It will include a strong call to action, and encourage sign-ups.
7. Automate the Email Sequence
Set up the email series in your preferred email marketing tool.
Schedule the emails to send at the right intervals, ensuring the sequence flows smoothly.
8. Perform Technical Testing
Test the email sequence to make sure it works flawlessly.
Check for broken links, email formatting, and mobile responsiveness.
9. Develop a Promotion Strategy
Plan how to market your EEC.
Use social media, blog posts, collaborations, or paid ads to reach your target audience and drive sign-ups.
10. Launch and Monitor
Go live with your EEC and track performance.
Monitor open rates, click-through rates, and engagement to optimize the course over time.